Invest in the latest upcoming iPhone or Invest in the online presence of your business?
Yes, you are right! We all know that September 15, 2020, Apple might showcase the new range of iPhones and other Apple products. And going by the trends, though there might not be huge queues outside the Apple stores due to the pandemic, we are sure that there will be a lot of people queuing on the Apple website to get hold of one.
But wait, take a moment and think, when was the last time you upgraded to the latest $1000+ iPhone model. In contrast, also think when was the last time you invested $1000+ in increasing the presence of your business online be it revamping or fixing your company website or promoting it on the internet? Your online presence is a very important part of your business success and the pandemic has proven that to us.
Don’t get me wrong, I am not saying that you do not upgrade. In fact, upgrades are good. What I am saying is invest in increasing the online presence of your business to generate more profits to be able to buy even more Apple products.
Major changes & upgrades in communication technology happen once every 3-4 years, you can compare the last 2-3 iPhone models that you have or had purchased. But internet technology changes almost every year. Google changes its ranking algorithm almost every 2 years. WordPress updates happen every year and sometimes every few months. If you don’t upgrade and stay up-to-date with the internet technology then you are compromising the security and visibility of your business to the world.
So here is the trick, invest in increasing the presence of your business online to reap the benefits and enjoy the latest Apple products with those benefits.
Enjoy the Apple event on September 15, 2020 at 10:00 a.m. PDT 🙂